Email marketing campaigns have become incredibly popular in recent years because they’re very effective and they deliver amazing results. Though some email marketing campaigns out there are spam, the well-crafted ones have an undeniable impact on customers, CRM, and lead nurturing. 

Why is email marketing such a powerful tool? Because it allows you to connect with your customers and your audience on a more personal level. Not to mention it helps you promote your brand more effectively and increase sales. Email marketing allows you to do so many things, such as share news, sell products, tell stories, provide incentives such as deals and coupons, give people sneak peeks, improve cart abandonment, and more. 

The truth is that email marketing provides the best ROI because there are over 4 billion people around the world who use email. That’s a huge market to tap into and today we’ll show you some of the best email marketing tools available in 2021 so you can enjoy all the benefits they have to offer!

The Importance of Email Marketing

Email marketing provides many different advantages, but if we had to narrow it down, there are three factors that stand out: 

1. Loyalty.

Email marketing is a great way to foster loyalty in your audience because it allows you to get visitors back to your site over and over. People who visit the site more often are more likely to make a purchase than people who stumble upon your website for the first time.

2. Returning visitors.

Did you know that 97% of the people who visit your website and then leave are not going to come back? If you create an email list, you can encourage returning visitors, which in turn increases loyalty and therefore boosts sales.

3. Revenue.

Email marketing allows business to increase their conversion rates immensely. According to Brilliance, the average email marketing conversion rate in 2020 was 15.11 percent. That’s amazing!

What to Expect From Email Marketing Tools 

Email marketing tools exist to make your job easier because they help you automate your email campaign. This allows you the freedom to craft valuable content and engaging emails so you can connect with your audience in a meaningful way. Here are the most important features you should look for in a good email marketing tool: 

1. Segmentation

Email segmentation is an important feature because it allows ROI to skyrocket thanks to the creation of targeted marketing campaigns and the delivery of promotional emails to specific audiences who are most interested in the products. This is done based on location, demographics, behavior, and other data. So it’s essential that your email marketing tool provides segmentation features. 

2. Automation

Email marketing strategies have a ton of moving parts and many repetitive tasks. That’s why automation is such a useful feature to have and you’ll definitely need it. The best email marketing tools can’t go without this feature because it allows users to automate repetitive, mundane tasks, so they can save time and focus their abilities on something else. 

3. Personalization

Being able to personalize your email marketing campaigns based on segmentation is key to success. That’s why you need your email marketing tools that provide tags and dynamic content so you can create and send emails that provide content that’s relevant to the people receiving them. 

4. User Interface

The user experience is always important, so your email marketing tool should be easy to use. After all, it’s supposed to make your life easier, so the interface shouldn’t be a headache. You want an interface that’s simple with a low learning curve so you can understand how all the features work and use them to your advantage. If you don’t hire people to design your emails, it’s important that the marketing tool you choose provides HTML email templates so you can create and customize emails to increase brand awareness. 

5. A/B and Split Testing

If you want to make sure your email marketing campaigns are producing the best ROI, you need a tool that will allow you to perform A/B and split testing. This will allow you to test the elements of your emails to make sure you have the right combination of subject lines, format, copy, CTAs, and email design.

These are a few of the most important features you need to make sure your email marketing campaign will provide the best possible results. To create successful marketing campaigns you need a complete and powerful tool, so pay attention to all the features they have to offer before you make a choice. 

Top 10 Email Marketing Tools in 2021 

1. Mailchimp

Mailchimp is one of the most well-known email marketing tools available and many users have benefited from what it has to offer. It’s the perfect platform for beginners and startups because it’s user-friendly and it offers all the best features. Including automation, segmentation, email templates, A/B testing, personalization, CRM integration, and lead capture forms. 

With this tool, you’ll be able to access predictive insights, personalize your emails with dynamic content, and design customer journeys with logic and branching points, among other things. The starting price for paid plans is $14.99 a month for the standard plan but they also offer a free plan with multi-channel tools for up to 2,000 subscribers and 1 audience.

2. EmailOctopus

EmailOctopus is very popular among the available email marketing tools because they make email marketing simple, more valuable, and more intuitive. This tool features everything you need to create an effective email marketing campaign, such as templates that are easy to customize, drag and drop editor, segmentation, integration so you can use Shopify, WordPress, Gravity Forms, and more. 

With this tool, you’ll be able to import subscribers, grow your email list with customizable forms, create landing pages to attract more subscribers, use pre-designed templates or build your email design from scratch, and use insights to target your audience more effectively. They offer a free plan for up to 2,500 subscribers and 10,000 emails, while the paid plans start at $20 per month. 

3. ConvertKit

ConvertKit is another great email marketing tool and it’s perfect for creators and eCommerce businesses. It provides all the features you need to create a successful email marketing campaign, including tagging systems, landing pages, opt-in forms, personalization, segmentation, automation, and so much more. 

This tool will allow you to automate your sales funnel so you can automatically send content to subscribers, sell digital products, and so much more. The interface is user-friendly and it provides great value to users who want to unlock the power of email marketing. ConvertKit offers a free plan of up to 1,000 subscribers and the paid plans have a starting price of $29 per month. 

4. ActiveCampaign

Next, we have ActiveCampaign, one of the most affordable email marketing tools on the market. Even though it’s inexpensive, it offers great value to anyone who wants to create effective email marketing campaigns. It’s the right tool for small businesses and solopreneurs, and it features everything they need. Including automation, segmentation, A/B testing, triggered emails, scheduling, email funnels, and so much more. 

With this tool, you’ll be able to segment your subscribers and use dynamic content to customize your emails and target them to the right people, personalize the emails with contact information, and enjoy advanced features such as managed deliverability, geotracking, multi-user editing, and conditional content. The starting price is $9 per month. 

5. GetResponse

GetResponse is popular among marketers across every industry. This is a platform that’s easy to use and that offers all the features such as automation, segmentation, personalization, and more. Email templates are available to make your job easier and the Auto Funnel feature provides a marketing funnel that’s ready to go. 

This tool will allow you to set up autoresponders so you can send follow-up emails, welcome emails, and nurture leads automatically. There’s also one-click integration so you can run retargeting campaigns with Facebook Pixel and a website visitor tracker that allows you to send relevant communication based on the pages people visit. They offer a 30-day free trial and paid plans start at $10.50 per month. 

6. AWeber

Next on the list is AWeber, which is another high-quality email marketing tool that’s well-suited for small businesses and entrepreneurs. Among the features it has to offer, we have automation, segmentation, workflows, drag and drop editor, templates, A/B testing, autoresponders, and plenty of integrations you can use to your advantage. 

This tool will allow you to create branded emails with a powerful AI email template designer, automate content, and direct your email marketing campaigns to the right audience, make use of dynamic content, and more. They offer a free plan for up to 500 subscribers and paid plans have a starting price of $16.15 per month. 

7. Sendinblue

Sendinblue is another amazing email marketing tool that’s perfect to cover many different types of communications, such as email, chat, Facebook, SMS, CRM, and others. Their mission is to help businesses connect with their customers, so they provide an all-in-one platform that allows users to cover all their bases. They offer features such as automation, email templates, an email editor to create designs from scratch, and more. 

This platform allows you to have a shared inbox so you don’t lose track of customer email history, it provides over 60 responsive templates, and you’ll be able to use segmentation to target subscribers and provide personalized messages. Sendinblue offers a free plan that allows you to send 300 emails per day to unlimited subscribers and the paid plan starts at $25 per month. 

8. Drip

Drip is one of the most advanced email marketing tools on this list and it’s the right option for eCommerce businesses because it provides integration with WooCommerce, Shopify, and Magento. This platform provides a great variety of features, including personalization, segmentation based on purchase history, email opens, clicks, and more. 

With this tool, you’ll be able to take advantage of eCommerce CRM, which allows you to get to know your customers so you can create personalized and targeted campaigns. It also allows you to communicate with customers through many different channels and link your eCommerce store to Drip. They offer a free trial and paid plans start at $19 per month. 

9. Omnisend

Omnisend is another great all-in-one email marketing tool that will allow users to expand their newsletters and boost their sales. This platform provides access to a great variety of features, such as automation, segmentation, and SMS. It also provides pre-built transactional emails, automation for cart abandonment, welcome emails, and more. 

Overall, this tool is very effective and it will allow you to use a variety of templates to create amazing emails. It will also allow you to customize those emails so your brand can be represented, use pre-built workflows for every step of the customer journey, take advantage of segmented targeting, and more. They offer a free plan for 15,000 emails per month and paid plans start at $13 per month if you pay annually. 

10. MailerLite

Last but not least for today’s list, we have the MailerLite, a basic email marketing tool that’s perfect for users who want a straightforward and user-friendly platform with the right amount of features. Those features include automation, surveys, landing pages, popups, and more. This tool can also integrate many eCommerce platforms and marketing tools. 

With this tool, you’ll be able to take advantage of website builders, landing pages, embedded forms to create leads, popups, and more. You can also personalize your email marketing campaigns with advanced targeting features, conduct tests, and more. MailerLite offers a free plan of up to 1,000 subscribers and 12,000 emails per month, while paid plans start at $10 per month. 

Final Words 

Every single one of the email marketing tools we’ve presented today will allow you to create powerful and effective email marketing campaigns provided. To choose correctly, all you need to do is keep your business’ needs and your goals in mind! Then, you’ll be able to unlock the full potential of email marketing and enjoy the advantage.