Google Analytics and Adobe Analytics are two of the most popular web analytics platforms used today. They both offer valuable insights into website performance, user engagement, and customer preferences. However, there are some key differences between the two. The most important difference is that Adobe Analytics is an actual web analytics tool, while Google Analytics is more appropriate for web reporting. Google Analytics offers a standard version that is free and a premium version (Google Analytics 360) that is more advanced and targeted at larger companies. Adobe Analytics, on the other hand, offers three different packages depending on your needs: Select, Prime, and Ultimate. Another difference is that Google Analytics offers a more intuitive and straightforward user interface while Adobe Analytics requires a thorough understanding of how the data is being captured and reported. Furthermore, Google Analytics has 6 different attribution models while Adobe Analytics offers only one. Finally, while Google Analytics is relatively easy
The main differences between Google Analytics and Adobe Analytics are:
1. Website Traffic:
Google Analytics provides details of website traffic and channels that bring this traffic and volume. Adobe Analytics can also deal with multichannel data collection and processing.
2. User Friendliness:
Google Analytics is easy to install and activate with your website, while Adobe Analytics is comparatively harder to use and requires a command in programming and expert assistance.
3. Attribution Model:
Google Analytics provides better multi-channel funnels with advanced attribution modelling, while Adobe Analytics does not provide advanced attribution modeling.
4. E-Commerce Tracking:
Adobe Analytics provides a more flexible and detailed audit for eCommerce clicks, conversion cycles, and potential customers.
5. Report Building:
Google Analytics does not allow drag and drop options making sharing of reports difficult, while Adobe Analytics plugin tool for MS excel data and the drag and drop option make the information sharing process more convenient.
Google Analytics (standard) is free of cost, while Adobe Analytics is a paid tool from the beginning. It costs around $500 per month.
7. Data Storage:
Adobe Analytics does provide businesses with customer lifetime data storage, whereas Google Analytics provides it for 24 months only.
8. Personal Data:
AA also provides businesses with visitors’ data like email addresses, while GA does not.