Digital marketing tools are vital to any digital marketer out there. They are expected to be everywhere at once and they have many different tasks on their hands, whether that’s analyzing data or working on their social media presence.
The right digital marketing tools will allow you to save money and it will also keep you from losing your mind. Now, there are hundreds and hundreds of digital marketing tools out there. Some of them you have to pay for and others are free.
Today, we will be focusing on free digital marketing tools and we bring you the top 10 Reddit recommendations. These tools will help you become more effective as a digital marketer and they won’t cost you a dime!
10 Free Digital Marketing Tools Recommended By Reddit
Google has a lot of digital marketing tools to offer, which is why we will focus on them first. Google Analytics has become the gold standard for websites because it provides valuable insight that helps digital marketers adjust and strengthen their campaigns. Google Analytics lets you know who visits your website, how they go through the sales funnel you’ve created, and what actions they take, among other important data.
Google Alerts is a useful tool because it allows marketers to search for keywords and see how they are performing on the internet. This way, they can review mentions of their brand, see how campaign hashtags are doing, and also check on the competition and their keywords. Keep in mind Google Alerts is focused on website analysis, so social media mentions will not be included in the data provided.
Next, we have Google Trends, another useful tool that shows marketers how popular a term is in a region or in a specific period of time. This is a great keyword research tool that will allow marketers to discover valuable insights on targeted keywords. You will be able to discover what’s trending, geographic search trends, and much more useful information for your campaigns.
Google Search Console is a free tool that will help you monitor, maintain, and troubleshoot the presence of a website on the Google Search results page. This tool is very helpful because it will allow you to understand what improvements your site needs to perform a lot better and rank higher on the search engine, all in one place. It provides valuable insights that will help you have a high-performing website that will reach more people.
Canva is a super popular online design and publishing tool that’s completely free to use. It’s a web-based tool that anyone can use to create unique images for their social media content. They provide many different templates but you’ll also be able to design your own images from scratch. You’ll also be able to improve images or photos you already have very easily. Canva is a great tool to let your creativity fly and create images for your brand that are custom-made.
Last but not least on today’s list, we have Grammarly. Marketers are always creating content and writing is a huge part of that. You’re always sending emails, memos, creative briefs, blogs, infographics, copy, social media posts, and so much more. Written content is an integral part of marketing, which is why it’s so important to make sure everything you put out there is well-written. That’s where Grammarly comes in! If you don’t have a dedicated editor, this free tool will come in very handy. It will proofread everything you write to make sure there are no misspellings, punctuation errors, grammatical mistakes, and plagiarism pitfalls, among other things.
Trello is an intuitive app that was designed to promote collaboration and effective work management. This is a kanban board app and it makes organization, coordination, and tracking very easy. It’s not a traditional project management app, but it’s easy to use and it has a ton of value to offer. This will help marketers manage their teams and be a lot more productive.
8. HubSpot CRM
HubSpot is a big name out there and they’re known for their CRM and inbound marketing software. This free tool is easy to use and it allows you to have complete visibility of your entire sales pipeline. You’ll be able to see everything in real-time on a platform that’s clean and easy to navigate, and you’ll receive detailed reports and you’ll have all the data you need to coach effective teams.
MailChimp is very well known and it’s an effective email marketing tool that people love to use. They have a free plan that will allow you to build your email marketing campaign and provides access to many tools, which is perfect for small marketers. MailChimp is a great starting point, but it’s also very useful to more experienced email marketers as it provides many amazing features.
Hootsuite is easily one of the best social media management tools out there, if not the best. It’s the perfect tool for businesses of any size as it allows users to unlock the full power of social media. You will be able to handle all your social media platforms in one place and it will also allow you to keep tabs on your competitors. Hootsuite’s interface is easy to navigate and it’s packed with features that will take the stress out of managing your social media. They have a 30-day trial and their plans are affordable.
Every single tool on this list will support your digital marketing efforts and allow you to be more productive and effective. Having the right tools is a big part of being a successful marketer, so it’s important that you cover your bases.
As you can see from this list, you don’t have to spend big bucks to have the best tools because there are plenty of free options that provide a ton of value. Give them a try if you haven’t!