Unlocking SEO Success: Discovering Topics
Finding relevant topics with good SEO potential is a crucial aspect of any digital marketing strategy. Organic traffic is one of the most important goals for content creators, and SEO plays a vital role in achieving this goal. A topic with good SEO potential has high volume and low difficulty, as it’s popular among your audience and is not very competitive. In this article, we will explore how to find relevant topics with good SEO potential for your digital marketing strategy.
Understanding Your Audience
The first step in finding relevant topics with good SEO potential is to research your target audience. You need to understand your audience’s needs, interests, and pain points to create content that resonates with them. You can use tools like Google Analytics, social media analytics, and customer surveys to gather data on your audience.Google Analytics can provide valuable insights into your audience’s demographics, interests, and behavior. You can use this data to understand what content your audience is interested in and what keywords they are using to find your content.Social media analytics can provide insights into your audience’s interests and engagement. You can use this data to understand what content your audience is engaging with and what topics they are discussing.Customer surveys can provide direct feedback from your audience. You can use this data to understand your audience’s needs, interests, and pain points.
Analyzing Competitors’ Content
The next step is to analyze your competitors’ content. You need to understand what topics they are covering, what keywords they are targeting, and how they are presenting their content. You can use tools like SEMrush, Ahrefs, and BuzzSumo to analyze your competitors’ content.SEMrush can provide valuable insights into your competitors’ SEO strategies. You can use this tool to understand what keywords your competitors are targeting and what content they are creating.Ahrefs can provide insights into your competitors’ backlink profiles. You can use this tool to understand what websites are linking to your competitors and what content they are linking to.BuzzSumo can provide insights into your competitors’ social media strategies. You can use this tool to understand what content your competitors are sharing on social media and what content is getting the most engagement.
Checking Topic Popularity
The third step is to check topic popularity. You need to understand what topics are popular among your audience and what keywords they are using to search for content. You can use tools like Google Trends, Answer the Public, and Ubersuggest to check topic popularity.Google Trends can provide valuable insights into trending topics and keywords. You can use this tool to understand what topics and keywords are trending in your industry and location.Answer the Public can provide insights into what questions your audience is asking. You can use this tool to understand what questions your audience is asking about your industry, products, or services.Ubersuggest can provide insights into keyword popularity and competition. You can use this tool to understand what keywords are popular among your audience and what keywords are competitive.
Using the Topic Research Tool
The fourth step is to use the Topic Research tool. The Topic Research tool is a powerful tool that can help you find relevant topics with good SEO potential. Here’s how to use it:
- Go to the Topic Research tool and enter a general topic you have in mind.
- Select your location up to a city level and click on the ‘Get content ideas’ button.
- Go to the ‘Cards’ section and prioritize topics by topic efficiency.
- Click on each card to check top-shared headlines and questions on a topic.
- Send the best headlines and questions to your ‘Favorites’ (subtopics will be added automatically).
Planning Your Content
The final step is to plan your content. You need to create an editorial plan that includes the topics you want to cover, the keywords you want to target, and the content formats you want to use. You can use tools like Semrush Marketing Calendar, Trello, and Google Sheets to plan your content.Semrush Marketing Calendar can help you plan and track your content marketing campaigns. You can use this tool to create an editorial calendar, assign tasks to your team, and track your campaign performance.Trello can help you manage your content creation process. You can use this tool to create a content workflow, assign tasks to your team, and track your content progress.Google Sheets can help you organize your content data. You can use this tool to create a content inventory, track your content performance, and analyze your content data.
Conclusion
Finding relevant topics with good SEO potential is a crucial aspect of any digital marketing strategy. By researching your target readership, analyzing competitors’ content, checking topic popularity, using the Topic Research tool, and planning your content, you can create content that resonates with your audience and drives organic traffic to your website. Remember to optimize your content for SEO by using relevant keywords, creating high-quality content, and improving user experience.
