Everyone is talking about the benefits of doing business online, and how valuable digital marketing is as a way to advertise your business and earn revenue. Digital marketing services are in demand, and for someone wanting to learn, taking a digital marketing course and getting a certification will boost your career and bring in a higher income.

Digital Marketing: What is it?

Digital marketing refers to the methods and techniques used to promote a product or service online. It covers aspects such as social media, search engine optimization, content marketing, and email marketing. The main goal is to attract an audience and generate leads, just like traditional marketing methods.

Learning an in-demand skill means you can get better-paying jobs with more security, because digital marketing reaches a broader audience, and more companies are hiring qualified professionals to stay on top in the digital age. 

Types of Programs Offered

  • Degree Programs
  • Certification Programs

Degree courses are just what they sound like. A course offered on a specific subject you can use to increase your knowledge and skills. They can be taught online or in-person from well-known universities, which means you will earn a degree and have an impressive resource to add to your resume. 

Certification Programs

A digital marketing certificate from an accredited university takes less time to complete than a degree program, and is proof that you know your stuff and have the ability to do the job right. A secondary benefit of a certification program is that it’s less expensive, since it takes less time to finish. 

Aspects of Digital Marketing Covered

  • Search engine marketing
  • Social media marketing
  • Content marketing
  • Email Marketing
  • Mobile Marketing
  • Marketing Strategy
  • Marketing Analytics

Courses With Degree and Certification Programs

Rutgers University

Rutgers offers a 12-week, self-paced course in digital marketing, taught in-person and online for those wishing to continue their education and learn a new skill set. It is a degree program that may also offer certification from Rutgers Business School. This program offers a  Mini-MBA in Digital Marketing, which focuses on content creation, social media marketing, search engine marketing, and digital marketing strategy.

Penn State

Pennsylvania State University is a prestigious school in the United States, offering a 2-year degree program in Master of Professional Studies in Data Analytics and Marketing Analytics Option. A degree from this school focuses on the data side of digital marketing. Topics like product strategy, brand positioning, and marketing campaign performance are a few things you will learn. The course is taught entirely online.

University of Washington

The University of Washington is a Seattle-based institution, offering an 8-month online course that includes content creation, content strategy, and content science culminating in a certificate in storytelling. The courses cover the power of storytelling, creating the user experience, and understanding the problem and analyzing the data for creating a marketing strategy.

Northwestern University

Northwestern University’s Kellogg School of Management is another top-ranked school, offering a digital marketing certificate for career professionals and traditional marketers wanting new skills in the digital field. There are 20 modules included in this learning course with a Capstone Project to conclude and encompass everything you have learned through the course of study.

UCLA Extension

UCLA Extension is an extension of UCLA, and currently offers a certificate in digital marketing. This course focuses on social media marketing, digital advertising,  digital analytics, and marketing strategy. It is a bit more intensive, as you must complete five required and 10 elective credits to earn the certificate. However, once you complete the course, you will have a certificate from one of the top-named Universities in the country, which will look great on your resume.

DePaul University

DePaul University in Chicago offers a six-week certification course in online content marketing. This program is specifically for marketers and freelancers looking to increase their digital marketing skills. The classes are small and limited to 15-20 students.The curriculum focuses on topics such as long-term content strategy, content promotion and data-informed content. If you like the feel of individualized education, with small classes and more attention to detail, this course is for you.

There are basically two types of marketing, online and traditional marketing. Digital or online marketing is taking off in a spectacular way and the money to be made in this type of career is unlimited. Billboard, radio, and television advertising were the norm in the past few years, but digital marketing is revolutionizing the way people advertise their business these days. It’s hard to hit the mark with some traditional methods, but online advertising has had a much better success rate and it’s more accessible.

The field of digital marketing is changing every day. It’s important to get in and learn what you can to stay on top in a challenging industry. Learning these valuable skills will pay off in a lifetime of steady income and big dividends.